Best Practice Proposals for Food and Drink Innovation in Turkish AgriFood Industry!


As an agrifood industry supply chain and manufacturing operations expert and consultant, I visit, consult and support many companies. I see that many company owners want to develop and launch new food and drink products to the Turkish and global markets. Of course, this is an excellent way.

I know that Turkey is an important country in the agrifood industry in the world.

Because, Turkey is the world’s 7th largest agricultural producer overall, and is the world leader in the production of dried figs, hazelnuts, sultanas/raisins, and dried apricots.

Turkey’s agriculture and food industry accounts for 7.1 percent of the country’s GDP. The sector’s financial contribution to the overall GDP increased 43 percent from 2002 to 2014, reaching USD 57.2 billion in 2014.

Turkey is planning to obtain the following figures in 2023;

  • USD 150 billion gross agricultural domestic product.
  • USD 40 billion agricultural exports.

After having a competitive and strategic experience, know-how and skills in agriculture, food, and beverage industry, I have to say that the crucial parameter for overall competitive success is to develop and implement a long-term marketing and innovation strategy for the Turkish AgriFood Industry. It is clear that business owners and CEOs must apply the following parameters in their business operations.

1- Developing and implementing a long-term marketing and innovation policy.
2- Cooperating with the Turkish Government to create excellence in customer loyalty in “Turkish Food” brand in Turkey and global markets.
3- Focusing to the operational excellence to create high quality products and services in regards to the highest productivity in the supply chain management and manufacturing operations from the field to the fork concept.
4- Training and developing a competitive workforce.
5- Making an effective talent management.
6- Entering to the global markets.
7- Establishing innovation and customer immersion laboratories for domestic and global markets.
8- Creating continuous and systematic transient competitive advantages (new products and services).
9- Effective networking and cooperation with the national companies in the global markets.
10 Effective benchmarking and measuring the success against global agrifood players.

I always believe that working with the best experts, training and developing the workforce, developing and implementing a vision and innovation strategy and creating competitive NPDs and services will bring a global success for Turkish AgriFood industry and benefits Turkish Economy to reach the 2023 targets.